Our Story

At Urban Icon, we believe that art has the power to transform more than just walls — it transforms the way we live, the way we feel, and the stories our spaces tell. More than an online gallery, Urban Icon is a sanctuary for art enthusiasts, collectors, and anyone inspired by the beauty of visual storytelling.

Our journey began with a shared passion for timeless photography and a deep appreciation for the artists who give life to their visions. At the heart of our collection lies the legendary work of Slim Aarons, whose iconic photographs captured the elegance, glamour, and leisure of a bygone era. These images are more than just pictures — they are cultural touchstones, moments frozen in time that celebrate life’s beauty and sophistication.

Every Urban Icon print is crafted to museum standards. Printed on archival Fuji Crystal Archive paper, custom-framed by hand in the UK using solid wood mouldings, and finished with crystal-clear, shatterproof Perspex glazing, each piece is made to order with meticulous care. Mounted with conservation-grade materials and delivered ready to hang, our artworks are designed not only for beauty, but for longevity — to be enjoyed for generations.

Yet Urban Icon is more than craftsmanship. We are curators, constantly seeking to expand our collections with voices both celebrated and emerging. Just as Aarons chronicled the golden age of leisure, we look forward to showcasing bold, contemporary works that capture today’s culture in all its vibrancy. Our commitment to timeless curation ensures every visit to Urban Icon reveals something meaningful — a new perspective, a rare discovery, or a story waiting to be told.

What sets us apart is our dedication to both quality and authenticity. Each artwork is carefully chosen for its ability to resonate — to provoke thought, spark emotion, and enrich your space with presence and character. Whether it’s an image that transports you to the Riviera of the 1960s or a bold statement from today’s creative landscape, every piece embodies our mission: to make gallery-worthy art accessible without compromise.

Urban Icon is not just about collecting — it is about celebrating culture, history, and artistry. Our archive reflects decades of visual heritage, offering you the opportunity to own a piece of cultural history while creating a personal gallery in your own home.

We extend an invitation to explore our collections, immerse yourself in the stories they tell, and discover the power of art to elevate your everyday. Whether you are beginning your collection, searching for a statement piece, or looking to transform your walls into a gallery of timeless moments, Urban Icon is here to guide your journey.

Art is more than decoration — it is memory, meaning, and inspiration. At Urban Icon, we are proud to bring that into your home.